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Category: Trends

New collection on its way...need customer feedback...

Posted by diraacfabulous on April 5, 2010 at 4:00 PM Comments comments (0)

I am currently working on a new collection due to launch Summer 2010. However, I am really in need of feedback from my past and potential customers. There is a customer survey banner on the front page of the site; I would really appreciate it if you could take a few minutes of your time to fill the survey in (including the comment boxes).


I have found tha...

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Style News Winter 09

Posted by diraacfabulous on November 3, 2009 at 1:29 PM Comments comments (0)

Recently; I have been able to visit diraac shops in several London locations and in other cities in the UK; and thus can report back to you on the latest fashions. It seems that like many recent fashion trends generally, the general trend for diraacs now; is retro in fact make that Retro with a capital R. There is a definite 'going back to the 80s' thing going on.


French diraacs (the type of d...

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Diraac Fashion...

Posted by diraacfabulous on July 9, 2009 at 5:44 PM Comments comments (0)

It seemed up until about 2005; the most shocking departure you'd get in the world of diraac fashion would be the introduction of 45" wide cotton voile fabrics and underskirts that were not nylon affairs pre-made in China. In the four years since; there has been a sudden acceleration of different styles; fabrics and designs coming onto the market, some of them rather a radical departure from previously; but it seems now things are coming ...

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A little History of Diraacs

Posted by diraacfabulous on June 15, 2009 at 5:02 PM Comments comments (1)

A little History of Diraacs


By Umm Abdullah Sophie Jenkins (owner of diraac.com)


The word diraac comes from the arabic word dira3 (ayn at the end) 
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