♥ Diraac Fabulous ♥

Asalaamu Alaykum and Hi to all of our readers.

I am aware that some of you have questions about the pricing of the diraacs on the site; how I came to the prices and why they seem to be so 'expensive' in some cases. I decided on the pricing bearing in mind the cost of the fabrics; embellishments and notions (i.e. thread, rhinestones et al) and also the cost of the webhosting and paypal fees; and then allowed a fair but not unreasonable amount for profit. I decided to not really charge for my sewing time; but just for the fabrics and notions used to keep the sets affordable. I worked out I would have had to charge similar prices had I not presewn the diraacs even though I worked really hard to keep costs down as much as possible without compromising on quality; but in this case not only are you getting excellent value in the fabrics but you are also getting them tailored for you, essentially for free. This is not to mention the free scarf offer we have with the party diraacs.

We are based in the UK and if you look around in the UK; the average price for any diraac fabric set alone is £50 and tailoring, even in a simple style can cost from between £5 to £20. In many areas the cotton ones still cost £50 themselves; and the wider, more dressy varieties cost upwards of £100; so I feel this site is offering exceptional value for money.  I have never seen unsewn diraac sets of the same quality and components as mine; for less than I am selling my sewn for you, embellished sets for and I have visited most of the well known diraac outlets in various cities around the UK. 

Now for them seeming 'expensive' to those outside of the UK; particularly those in the US. I apologise for this but it is due to factors beyond my control. When I first started making this site; the exchange rate between the US dollar and pound sterling was the lowest it had been for many years and I thought it would be a great time to start the site; as I was well aware of the lack of availability of diraacs in the US and other countries using US dollars. However these things fluctuate all the time and by the time I got my site up and running the gap in the exchange rate had considerably widened once more. I'd love to adjust my prices so they are fully affordable for those in the US but if I did that I'd not only eat into my profits; but probably at the current exchange rate; be making a loss also which doesn't make any business sense at all. So its something of a conundrum; and I can only hope InshaAllaah the exchange rate stabilises a bit so things can be a bit more affordable for you guys in the US.