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New Products?

Posted by diraacfabulous at 02:14 PM on November 03, 2009

I've had quite a few customers and site visitors ask when are we going to get new products in.  I wish we could get new products in all the time; but as a small business we don't have unlimited space to get new products in when we still have a substantial stock still to be sold; as we have been in business less than 6 months we are still trying to see what sells; and what doesn't, so that in future we can restock only what the customer wants and of course that makes good business sense as well.


Unfortunately for some reason and despite our research showing there is a huge market for them especially online; the diraacs have seemed to be the most poor selling item; despite the few customers who have bought them being extremely happy with their purchases, and overall we have received many compliments and nice comments on them, and even had many random people using pictures of them for their polyvore spreads.


As we are a small business we cannot stock every type of diraac out there but we strive to stock a small but varied range with diraacs appealing both to those looking for something classic; as well as those seeking something more fashionable and for that dressy occasion. Plus one of our main selling points was; our diraacs are totally unique so no chance of turning up at a wedding and having someone wear the same one (which has really happened to people I know, as many of the Dubai and Saudi diraac sets are mass produced now).


As the diraacs are the main part of the business we want to figure out if its viable selling them at all before we go on to get any new products in, as it may be more worthwhile not selling diraacs and instead selling the other smaller items; such as the housedresses, perfumes and so on; that seem to sell considerably better. What do you think? We appreciate your feedback...

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